ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022. I havent noticed, but Ill be sure to listen for it now. Thank you, Jo! Fake advertising, Bob? TV ads: why whites and straights are out - spiked Well before this subject matter was put forward, I had wanted to send Rob a private email about this (and regarding the pussifaction [excuse my terminology]) about this subject. Because thats whos doing all the robberies . If youre catering ads towards the people that are actually buying the product it would make sense to include those people when considering creating the ads and especially casting. I totally agree and you would think that white people are completely ignorant of what is going on. Indeed we do. Slavery is bad, period! I am a white woman from the United States. Show men of color as successful and attractive while white men if you show them at all are fat and stupid. The first step in correcting Fake Ads is to boycott the products with letters to the companies. Were being lied to on an epic scale and if you look at who is in on it there are not a lot of other possible explanations. if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. 3. I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. Just saw two in a row with black families. Political correctness is whats gotten us here in the first place, Thor. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. I certainly do think the under currents in all of this are more sinister forces that have been playing the long game for decades. Quit paying to go to see those movies. But true. I like my man to act like a man and not line me. While I can certainly appreciate the occasional clever attempt to subvert traditional gender roles in TV commercials, it becomes a problem when the majority of ads go out of their way to push agendas focused on race and gender. Astute readers have shared their well-considered opinions all over this page. This is the new WOKE CULTURE we are dealing with right now. . In the 1940s, certain studios would have a black janitor who sacrifices himself for the white male hero. After all white men have been portrayed as stupid do nothing without the help of the wife in Sitcoms for years, to the point I stopped watching such nonsense. Illustration published on Tuesday, Nov. 8, 2021. To some extent, over the years, this was because of the miss-incentives provided by the welfare systems. Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. Its my belief that all these things are doing harm and serious damage and just pissing people off even more. Giving in to these groups of people and cults. Anyone with healthy self-confidence does not require the culture to prop up their egos. EXCEPT . I doubt most have a problem with people of different backgrounds being represented. I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. I agree. None of my posts or replies are hateful, I dont use foul language, dont attack the people who post or who I disagree with although I will use sarcasm occasionally. Hey, Robert, youre going to love this. Good comment, ARG. We need to stop allowing ourselves to be manipulated by the narrative put forth by the jackals who would divide us, and realize that the vast majority of our fellow Americans are in fact good people who are very accepting of different races and cultures. Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen. The Davos crowd is trying to destroy America because our Christianity and freedom-loving traditions stand in their way. If you get a chance, tell them what you think on social media, too . Well, Robert, I think youre exactly right. They have since spread their bullshit theories throughout the higher echelons of education. I have no reason to protest but seeing it recognized and discussed just made my day! No wonder black fatigue is becoming a thing. Also, they rarely riot and burn down cities. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. While Im sure that some of what we are seeing is driven by good intentions, Im also sure that a lot of it is driven by politics, fear of cancel culture, and cynical attempts by brands to hitch their wagons to the latest hot-button social issues. History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. But, this isnt some sort of phenomenon. Recently, I too have seen greater representation of Asians and Hispanics in commercials, while the over-representation of blacks has stayed about the same. It is what is behind the reparations for slavery demandswhen the truth is, since slavery was abolished in 1865, no black today has ever been a slave, their parents were never slaves, their grandparents were never slaves, and their great great grandparents were never slaves. I have a theory: Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. Well, I was so upset that I decided to fight fire with fire. If I were to judge America from its advertising I would believe 90% of its population was black, and that white females could only be in relationships with black males and white males dont exist. As Jeremy Boreing of The Daily Wire recently acknowledged, there arent a lot of options for disenfranchised consumers who dont want to give their money to woke corporations. Well, the fair-minded ones do, anyway. I dare say it has produced more comments than any of your other blogs. Honestly, I dont see this getting any better. Yeah, the same idea applies here. Its almost more insulting to watch advertisers paint their own picture of dark skin people living a prosperous life in the suburbs or even on a ranch with a pickup yes Ive seen that. I closed it down soon after I closed down my business. Those forces are not invisible, just flying under the general radar. But Ill bet its in the top 5 for virtue signaling. colorful. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. And therefore will feel comfortable buying products from companies that support diversity. They are governors or lieutenant governors. That is one of the strongest bonds in human society but you rarely see it in commercials. There is something very disturbing about the emasculated effeminate girl men being pushed in our society. Hoping all this social engineering crap, which people like I associate with can see right through, backfires on all these idiots. Its getting tiring seeing everyone and everything become obsessed with skin color, gender, gender identity, etc. It seems like TV is pushing white kids to act like disgusting black kids. What are some examples of forced diversity? - Quora Sad and creepy, but not surprising. (Witness attempts to reboot the film Annie, The Wonder Years TV show, and Marvel and Disneys efforts to replace white characters with characters of color, and even change their genders and sexual orientations.). Im talking about ads in which we could all really see ourselves. You wouldnt think it so difficult to properly represent diverse populations on screen, but for some reason, the people behind todays ads are tying themselves into knots over it and still failing spectacularly. Correct. Not just all blacks do this. That platform is nearly as bad as Facebook in its censorship of free speech. Tap in to find similarities and grow your market share through those similarities. I prefer the authenticity of brands like Sprite and Cheerios that frequently target the black demographic specifically because they already have an affinity with this audience or they want to make inroads with these consumers. But this points out the effort towards Social Engineering that is being made on us from all sides. Just look at the money they control, ungodly amounts. My wife and I have been noticing this trend increasing (obviously in the wake of #me-too and George Floyd) and have been calling bullshit on it since. Everybody knows black people dont go hiking in Sedona and the Grand Canyon and go skiing and mountain biking and four wheeling, and their households never look like the ones on TV theyre filthy and full of rage and violence thats where their kids learn it and grow up to be criminals! I think youre right, Kris. I wonder if I should write to the ad agencies. Simple dog. The contrast between todays media and the real world is truly striking. Excellent points. Let it be done by nature. If I had a DVR, I would tape the shows and fast forward right through them. because thats racist.. . Remember the Starbucks red cup debacle from a few years back? Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. Its a phenomenon known as white replacement or white erasure, and those who champion it are the very same ones who would ridicule and call racists those who point it out. Oh, and dont forget critical race theory. So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. Its not from the big companies and not network or mainstream cable providers. The FOUNDER of BLM just purchased four homes over a million dollars FOR PERSONAL USE! And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. If many of us do, I wonder what their reaction would be. The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. But I hesitated because I wasnt 100% sure of Robs politics/social outlook. (See inset.). Integration will only come gradually over generations. Thank you for the kind words, B.Y. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. Remember that 70% of the US population openly practices Christian traditions. At last, just recently, it seems that people are pushing back. But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. Highly insulting. We all are being subjected to a new society. https://en.wikipedia.org/wiki/Brother Indeed, the warped representations we see in TV commercials are simultaneously a cause and a symptom of deepening problems in our culture. Im not watching and Im not buying. Microsoft censors 80% of my posts replying/responding to obvious left leaning readers/posters trying to give my conservative opinion/side & they constantly censor me. Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. I never use this word about Disney that Im about to because my mother taught me that it was a disgusting sexually connotated word that a lady would never say but you know, Disney SUCKS!!!! Ask your sales folks for input. NPR is now the voice of BLM,,,,and, maybe it has to happen that way the constant beating of the drum,,,,,,but, their preaching to the choir has started a boomerang effect with me, so much so, that i can no longer just turn on the radio and allow myself to be at their programming mercy.instead, i go onto the computer and select what segments i deem avoiding those issues..even then, sometimes they seem to find a way to weave it into the fabric. Should either of those be the objectives of Delta Airlines? It has gotten so predictable now that if you see a white face in a commercial, it is almost automatic that the next face you will see is that of a black person. Im glad you found some catharsis in this blog post and in the reader comments. As this was for all intents and purposes a manufactured generation raised on Disney Cumbaya, Sesame Street, anti-white propaganda, blatant feminism, rap and hip-hop culture, they have turned out precisely as intended. On the topic of authenticity: In my research for this blog post, I happened across an article from the UK on how some advertisers have faced a backlash for tokenism that is, running ads filled with white actors and checking the diversity box by including one single member of another race or ethnic group. The Thirteenth Amendment abolished slavery in 1865, and the U.S. fought a bloody war, nearly destroying itself in the process, to end the practice. Thats why I rely on you, my astute Cranky readers, who have never let me down! Do black people love hockey? They are grooming young minds. I do believe that their day will come sooner than they think. Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. Right, it is a culture war and as usual average Joe (s/w/m) isnt part of the war just a victim of it. I am not the only person noticing all this. As one of my readers likes to say, The End is surely near., Sure could use a vacation from this bullshit three ring circus sideshow of freaks. So this makes for a huge boulder rolling down the hill with great momentum. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. there are rows and rows of subsidized homes, with yards and a garage (meaning a sizeable chunk of the cost was paid for by taxpayers)..i have no garage and have to hope some of my irritating white trash neighbors dont have their buddies park in MY designated spot. Unfortunately, it will probably take a violent upheaval to reverse everything. Whay ever happened to hiring someone because they are the best person for the job? Ive looked for surveys of percent of actors in commercials/ads by race and they are almost impossible to find. Thanks for bringing the facts. It really has very little to do with cultural norms and more to do with economics. Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. Believe me the subliminal message especially to young people is clear. Is it some sort of long-overdue come-uppance for having built the modern world we live in today? Go to virtually any website from Ralph Lauren to Nike, to even Dale of Norway or Toyota. This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. Let them know that they have lost you as a customer. About the whole social justice push. Are black people the only ones who blow their nose, take cough medicine, buy insurance? Please explain what you mean by the statement the other problem is that all of these ads showing black people arent really representative of black people at all? You do know that Black people are not a monolithic group. So true in todays canceled culture world..maybe lets cancel the commercials too. I worked at DFW Airport for 30 years and I did everything in my power to keep my sexual preference hidden form all my coworkers. To brand masculinity as toxic is as ignorant as it is dangerous, and if you ask me, its the product of radical feminists who are themselves a toxic breed.
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