characteristics of mice tourism characteristics of mice tourism

For the Event Planner, DMC, PCO, or Live Marketing Agency, the customer is a corporation or association in the pursue of having a successful event organized. Ensure that you can provide reliable Wi-Fi and Internet access. In brief, hotel meetings and corporate events are great way to boost revenue and secure those extra bookings. For instance: cities like Orlando, Florida (FL) and Chicago, Illinois (IL) are ready to hold over 200 corporate conferences every year. So that can also be considered an Incentive Travel or a Meeting, as these participants are after a specific objective. In addition, almost 60% of companies encourage their employees to extend their business trips on account of the added benefits that a satisfied employee can bring to the productivity of the business. MICE tourism is competitive and there are many destinations, venues and other MICE services that European buyers can choose from. There are different types of incentive travel, including: Research has demonstrated that incentive travel is an important corporate culture builder. Exhibitions and B2B fairs to network, find new business suppliers/providers. Large groups always traveled on business. The infographic below provides a useful indication of the factors that will impact the resumption of travel for business. Undertake some competitive research regarding other suppliers to the MICE industry in your region or area and familiarise yourself with what they provide. This includes returning residents from countries such as India, South Africa and Brazil where new virus variants pose a significant threat. Artem has a doctor of veterinary medicine degree. The operator attends a range of tourism industry events in both China and the UK, including WTM London and the World Travel Fair in Shanghai. Thus, MICE events are considered one of the main solutions for the seasonality of destinations. However, COVID has had a drastic impact on this and this growth is expected to slow or even decline as a result. Its calculated that over 800 conventions take place in the city-state every year. They are Meetings, Incentive Travel, Conferences and Conventions, and Exhibitions. Exhibitions are essentially trade shows where an organization promotes its key products and services to the public. Video conferencing platforms like Microsoft Teams and Zoom were widely used to conduct meetings. These numbers make MICE tourism one of the main sectors within the tourism industry. This will likely result in the continued decrease of travel for the purpose of meetings in the coming years. In some cases, recruiting in-house can prove difficult if all competencies are to be met, hence the rise in Destination Management Companies (DMC) that have started to spring up worldwide. This study aims to extract topics from news articles on DMZ tourism published between 1990 and 2020. Are flexible. Audit your current trips to identify those that might be suitable to adapt for business travellers. Popular exhibitions in the travel and tourism industry include: MICE tourism has grown considerably in recent years. MICE travelers also usually spend 17.5% more than leisure tourists. They are hyper-focused events that drum up business and help employees to network and build lasting professional relationships. A total of 23,093 news . Incentives are travel rewards a company may provide in return for excellent professional performance from individual employees, groups or partners. At Dextail, we are specialized in organizing events for companies and business meetings, and we have extensive experience making a multitude of corporate events a success. Exhibitions are often large events involving large amounts of people. Contact the Dextail team if you are thinking of organizing a business event outside your city and we will make sure it is a success. The study includes detailed information about revising terms and conditions to help you amend yours. MICE travel typically refers to corporate groups traveling with a particular motive in mind, whether that would be to attend an international meeting, enjoy the benefits of an incentive trip, participate in a conference or conventions, etc. The EU Digital COVID Certificate issued to vaccinated people would restore confidence and the ability to travel freely. OTAs are also often used by individual business travellers who make their own direct arrangements for their leisure time. Figure 3: Changing Face of Business Travel Accommodation. Above all, the secret to be highlighted here is: whos the client? Do your research. They are often able to provide preferential rates based on the buying power that they have with their preferred suppliers. I have read and accept the Privacy Policy and the Legal Notice, C. de la Tcnica 5, In other words, that represents 8.5% of all the top international events in the planet. The initials MICE refer to four concepts: Meetings, incentives, conferencing and exhibitions, which make up the group of activities (or some of them) which form part of this type of business tourism. | Travel Is The Best Education! It also offers bespoke tours to leisure travellers. MICE Tourism: what is it and what these travelers look for. Be on hand to offer other services to this type of guest, such as taxis or other advice for getting around. Please review our market information disclaimer. The Global Business Travel Association (GBTA), the worlds leading and largest business travel and meetings association, has forecast an acceleration of MICE and business travel activity between 2022 and 2024. Rachel Ward, Going Places Tours & Travel Zambia. The 2022 numbers show that tourism is back in Cologne. The continuing MICE tourism industry growth (whether physically or online) shall have a positive impactin the growth of businesses, cities and destinations around the world. There are numerous specialist operators on the European market. In some countries, MICE is called Business Events. Trust between professionals, suppliers, clients and participants is more important than ever, with a focus on duty of care requirements. Incentive travel, whether theyre large events or exclusive meetings, involve a lot of prior arrangement. Bone marrow-derived mesenchymal stem cells (BMSCs) are promising candidates for cell-based therapies. Arminas Travel is a destination management company in Mexico that offers a range of services for the MICE market including ground services and tours, gala dinners and theme parties, and team building experiences. It generates employment throughout the year both for hoteliers, hoteliers and other professionals in the sector as well as for event and travel agencies. Copyright (c) 2021 McKinsey & Company. Chinas MICE industry looks set to benefit from the development of new technologies developed in China to support the industry. Soft skills such as patience, empathy, teamwork and problem-solving are vital if, for example, a large traveling party from a culturally-specific region are to be greeted with the appropriate welcome drink. Corporate events strengthen the positioning of companies and increase their power within the market in which they operate. MICE is a huge and very unique market which creates huge business and value, brings lots and lots of different companies and industries together. The good climate, the cost-benefit ratio and the gastronomy are the aspects most valued by the MICE professionals, while other characteristics such as accessibility from other European countries, the landscape, the gastronomy, the attractiveness of the cities and the good environment, are the factors that make attendees value Spain as the best destination for MICE tourism. It specialises in the Eastern European and Russian markets and takes part in a number of international fairs in its key regions each year. The acronym MICE is a general term for the events industry itself. Become an EHL Insights contributor, EHL GroupRoute de Cojonnex 18 1000 Lausanne 25 Switzerland. Download the CBI study. 2006; Fenich, 2008). A full recovery to pre-pandemic levels is expected by 2025 and the value of the sector is projected to reach US$1,439.3 billion in the same year. Since 1841, with the displacement of 540 people to the annual congress of the Antialcoholic Association, MICE tourism has not stopped growing and still has great potential for development. In addition, a well established tourist offer such as that of the Spanish islands, or coastal regions like. You must keep abreast of current restrictions and how they are changing. Visits to branch offices or headquarters of the company. Sometimes, reasons people gather can also be Ideology. Individual business customers may book a bleisure experience through an OTA or directly with a tour operator, covering the cost themselves or within a budget set by the business. Every European country has different rules and you should do your own research to find out what they are. Well, in this article I am going to change that! Travellers are willing to travel beyond the business destination for leisure. MICE in tourism is a fast-paced business, which involves an exquisite client management that's reward and the results can be seen right away. The successful business we have generated has been due to consistent marketing efforts in the European and regional markets, and includes medical professionals, NGOs such as Rotary International, and local companies. There are many elements involved in MICE tourism but the key to successful execution is communication and planning, which includes organising the ground elements of the conferences, airport transfers, accommodation, and even adding a short holiday break before delegates depart for their respective homes! High profile and/or well-marketed international, regional and local events can enhance the destinations reputation as recognisable and reputable. Other points that are highly valued among professionals and attendees are innovation, sustainable solutions, easy access to information and reservations, and the importance of having our own technological and production teams instead of the event. Traditionally, MICE encompasses mostly business events. MICE tourism is an important part of the tourism industry in the South American region. MICE tourism is any tourism related with business trips for meetings, incentives, corporate events, seminars, congresses the principal element is the motivation of those in the world of work by shifting from one location to another. Agree by clicking the 'Accept' button. However, many organisers now add leisure elements to larger events to better engage attendees and create a more memorable experience. Therefore, local and regional travel for smaller meetings/events is likely to resume more quickly than large conferences and exhibitions in long haul destinations. In addition to compromising productivity, demotivation also has negative consequences for the employee, such as increased stress, Burnout syndrome and even depressive conditions. They have tons of updated info to help event pros and students to keep up to date. MICE tourism can be beneficial to a destinations economy. The Bottom Line. MICE products are usually tailor-made as no two meetings or events are the same. last a couple of hours) or long (e.g. This is good to engender customer confidence when considering travel. Thus, instead of tiring training, the event can be the ideal environment to communicate something, in a friendly way, about the work of employees. The MICE industry is dominated by Europe and the Asia Pacific regions, which together account for a 70% share of the value of the market for both domestic and international travellers. MICE tourism is a part of the business tourism industry. In 2019, the TCEB signed a Memorandum of Understanding with four overseas MICE markets, Australia, the UK, USA and Germany, to create a framework for developing the MICE sector for mutual benefit through sharing of information, business development, market promotion, business research and personnel development. The website is available in Portuguese, Spanish and English and the operator makes good use of inspiring images for its corporate pages. What requirements must MICE tourism products comply with to be allowed on the European market? The website is translated into Chinese and English. But as well, their demands and expectations might also be one level higher. To sell your MICE travel product to European business travel operators, consult the CBI study 10 tips for doing business with European tourism buyers. The national tourism organizations in Asian countries take initiatives in organizing this kind of tourism, which lifted MICE industry to a whole new level. People have historically travelled great distances for the purposes of conferences, particularly in the travel and tourism sector. Through the last decades, they generated long-term economic growth and development to their destinations. This study uses LDA to extract topics within the contents of news articles on DMZ tourism. Nattrip is a local tour operator offering a range of travel experiences including MICE travel products of incentive travel, team building and corporate travel. And that also includes selecting appealing destinations. The strong practical component must include technical know-how ranging from audio-visual dexterity to accessing fast-track visa apps. Generates increased tourism expenditure as business travellers usually spend more than leisure tourists. However, the Global Business Traveler Report 2021 found that 96% of business travellers consulted stated they were willing to travel in 2021, but 68% want to make their own travel decisions and 72% rank flexibility as key to business travel in the future. Reported challenges faced by the MICE sector in China include improving sustainability and meeting the increased need for professionals in business travel, events and hospitality. Make sure your website is appealing to businesses and individuals. Although we are primarily leisure ground handlers in Zambia, we also focus on international, regional and national corporate incentive groups. MICE tourism includes travel to meetings (M), incentives (I), conferences (C), and exhibitions (E), of which the conference market is the most lucrative. Mexico is an emerging market in the business travel sector. A few days in a resort, hotel or popular hospitality venue at your companys expense does wonders for employee loyalty. Leisure events like concerts or festivals fall into a different category. Its portfolio includes luxury resorts, destinations throughout Indonesia and a range of suppliers and partners. Did you know that around 25% of travel is accounted for by business trips? If your business is involved in providing the MICE industry with technology services, you will need to be up to date with knowledge of the IT market and what technological services are required to service the event/meeting. What does MICE tourism consist of? The Thailand Convention and Exhibition Bureau (TCEB) promotes, develops, regulates and facilitates MICE to an international market. [3], "Society of Incentive & Travel Executives", "Conclusions of the International Seminar on MICE Tourism and Business Tourism, Santiago, Chile, 2526 May 2005", https://en.wikipedia.org/w/index.php?title=MICE_tourism&oldid=1135720429, This page was last edited on 26 January 2023, at 12:29. What competition will you face in the MICE tourism market? To speed up the resumption of business tourism for European business travellers, the introduction of COVID passports or vaccine health certifications were being assessed. The Asia Pacific region is predicted to witness the highest growth rate until 2025, driven by China, India and Singapore. Both specialist operators and OTAs offer good opportunities. More than one quarter of business travellers are prioritising alternative modes of transport such as car and train, over air travel, and travel managers have a stronger focus on offering products that are sustainable. That includes expenses on lodging, hotel booking, food & beverage, facilities, air tickets and ground transportation to and from the congress theyll attend. The increase in demand for bleisure experiences (defined as leisure mixed with business) offers local tour operators significant opportunities to develop suitable products for the market. Implementing tailor-made MICE services into a hotel infrastructure is a way of securing additional long-term valuable growth. It is also because our world has become more interconnected and globalised, thus requiring more meetings, conferences and other events that require international travel. Facilities/amenities at destination may be improved to attract businesses, for example, infrastructure, technology, accommodation. Therefore, MICE products are highly price-sensitive and buyers will be looking to get the best value possible. Bleisure experiences may be included and costed within a whole business travel package for the delegate(s). Six criteria, including MICE tourism, MICE green event, MICE sustainability, MICE green practices, sustainable event, and the characteristic green event addressed in the papers, were used to evaluate the published papers using a systematic content analysis review method. This segment is fundamental in the tourism model outlined by the capital in its 2021-2023 Strategic Tourism Plan, due to the characteristics of MICE visitors as well as their distinct impact on the entire value chain. Lastly, developing MICE services is the perfect opportunity to enhance a hotels reputation and profile, besides its profitability. Jun 2015. When planning a MICE, aim to start from the beginning, asking yourself the 5 Ws and the 2 Hs first: These are the most fundamental questions for common problem solving youll need to sort out when you start planning any MICE event. Nowadays, the MICE sector is in full swing. MICE tourism is a part of the business tourism industry. Put simply, MICE stands for Meetings, Incentives, Conferences & Exhibitions. MICE tourism is known for its extensive planning and demanding clientele. The MICE industry has now become one of the most significant contributors to the tourism sector. Stakeholders in tourism: Who are they and why do they matter? are recommending the use of "events industry" to be an umbrella term for the vast scope of the meeting and events and profession. Each one of these agents need to be in mind when planning incentive trips. The MICE industry is an important tourism segment in Thailand and is a good destination for bleisure, particularly among British and German business travellers. Conference organisers, accommodation providers and corporate travel management companies are keen to offer businesses added value to their customers through the provision of leisure opportunities. MICE is an acronym for the word meetings, incentives, conventions, and exhibitions. Both markets are important depending upon your product. The MICE sector is a dynamic element of tourism thanks to the following qualities: Seasonality: This type of tourism is maintained throughout the year and allows business to be generated outside of the high seasons of summer and Christmas, which is when leisure tourism moves the most. Mice is non-seasonal tourism: Mice tourism has the particularity that it is organised every month of the year. In September 2020, five South American countries, Brazil, Colombia, Ecuador, Argentina and Peru, joined forces to . For-profit companies organise a wide range of events, incentives and meetings, and often have reasonable budgets with a higher per head cost. They ignite and model each other in a cycle that, when successful, can transform places. It is important to focus on the local and regional markets in the short to medium term while the long-haul business travel market begins to recover. MICE: Required skills The expertise required to excel in MICE tourist management is based on interpersonal, creative, organizational and technical skills. A wide range of people, services and skills are involved in the MICE industry such as sponsors, planners, convention and visitor bureaus, meeting venues, accommodation, suppliers, planners, event management and participants themselves. Examples include. The attractiveness can be assessed by different factors, such as location, cultural and historical heritage, climatic conditions, health and safety policies, suitable transportation and other characteristics. Meetings are typically held in hotel conference rooms or at convention centers. According to a recent study carried out at European level, Spain is the leading destination for receiving MICE tourism, followed by France, Germany, Italy and the United Kingdom. As we are already familiar with the most important aspects of business tourism, let us see examples of what the most common activities and principal motives are for business trips in Spain. The United Kingdom and Germany are the biggest European markets. The purpose of the alliance was to strengthen inter-institutional cooperation and promote major cities as leading MICE destinations, including Sao Paulo. . Its website features FAQs for corporate planners and brochure downloads for MICE and Team Building (both in Spanish only). Benefits for destinations by MICE tourism well planned agenda in advance large (international) groups bid on by specialized "convention" bureaus process of marketing and bidding is normally conducted well in advance of the actual event, often several years MICE tourism is known for its extensive planning and demanding clientele greater profitability Thus, creating the possibility of exchange of information among this number of people is fundamental. In a general way, a good beginning is to clearly know how these travelers differ from leisure tourists. A big part of the tourism and hospitality industry is MICE tourism. But who are these traveler and what they look for? Therefore, to work successfully in the MICE sector, you must ensure that you: Post-COVID, health and safety protocols are paramount, especially when big groups of people come together for events or large meetings. Are knowledgeable, professional, and prepared. If we focus on cities, we see how Spain has two cities in the top 10 of the best destinations for business tourism, Barcelona occupying second place, and Madrid sixth. Research what tourism and hospitality events are being hosted in your area and identify suitable contacts. Costa Rica is a tropical country with several climatic zones and a great diversity of microclimates, each with its own characteristics. The order here is: this industry is relationship driven. Sustainability is embedded throughout its services and the operator is a Travelife Partner, meaning the operator is committed to sustainability and ready to work towards becoming fully certified. If we talk about Europe, research reports say that the beautiful and charming cities of Germany, for instance, generate an annual turnover of 290 billion Euros. Table 3: Demographics of the Travelling Consumer, Source: Acorn Tourism Consulting; *Hipmunk. You should understand what these regulations are. Leading associations, such as Meeting Professionals International (MPI), take these opportunities to show off their best workforce and how they have a vibrant community. You should research what virtual or hybrid events are happening in your region to see what opportunities there may be. Many conferences may move towards a hybrid approach of online and physical attendance. A trend that is particularly popular among younger business travellers, online travel operator (OTA) Airbnb states that 15% of customers are booking for business travel. Developing and supplying travel products for bleisure offers particularly strong opportunities to local tour operators and there are clear benefits: Table 2: What Makes a Great Bleisure Destination? You can then assess where the gaps in the market are and how you can add value to your product to generate more sales. Your email address will not be published. Thanks to this, you do not have to carry the documents,and do everything almost automatically and remotely,which in the end will allow you to travel without restrictions almost all over the world.